Often we get in contact with website owners who are not content with their website, though they spent lots of money and time to build it. Why is that such a common occurrence?
Some of the main reasons are:
misleading communication between programmer and website owner
missing technical knowledge, but much more often missing knowledge about the branch of business of the website owner by the programmer
unreasonably high expectations by the website owner about the possibilities of the new website
the missing understanding of the website owner, that the website only is and can be the first step into the internet. Further steps necessarily have to follow.
It is necessary to realise, what goals the website has before starting with the programming.
Therefore answer the following questions to specify the approximate outcome:
Do you want a business card to show or do you want to get into dialogue with your customers?
Is the content of the website static with only small changes or should customers be able to select and eventually even contribute to the content of the website?
Do you want to engage your customers to buy on your website or do you want to provide only the background information to your products?
What possibilities does your products give you to engage your customers online and provide them with additional advantages?
Is the content you can provide able to get and hold the attention of your customers or do you eventually have to find additional incentives?
Do you have the rights of and for all your provided material?
This is only a small amount of questions to make the decision for you easier of what you expect from a website.
It is essential to answer those questions, as the internet provides you with a vast amount of possibilities. Not all of the possibilities will fit to your offers, your branch of business or your customer expectations.