The creative way to be online …

Not totally without reason we chose such a provoking headline for this post.
A lot of new website owners expect their site to deliver wonders.This might have been possible 15 to 20 years ago, but today, in a surrounding where nearly every company and almost every individual has a website or at least has an online presentation, the circumstance of being online hardly gets noticed.
Online the most pressing topic is how to get noticed at all.
Here there exist numerous possibilities with more or less helpful and effective methods.
For example:

  • Search Engine Optimization (SEO)
  • Press releases
  • Search Engine Marketing
  • Link building
    The website should get noted by customers, but not in a negative way! Therefore, all legal regulations and customer expectations should be met. But to follow regulations and expectations one has to know what is expected.
    In Germany for example an “Impressum” with all company and contact details is essential. German customers will search for such kind of information on a website, when they do not know a company beforehand.
    So if the German customers are targeted, this information should not be missing from a website, whereas in the U.S. such kind of information often even on websites of large companies is totally missing.